About Us

Making Personalized Financial Advice Accessible to All

We believe every Canadian deserves financial guidance that understands their unique situation.

Our Mission

To democratize personalized financial advice for middle-income Canadians.

For too long, quality financial guidance has been reserved for those who can afford expensive advisors. Generic tips and one-size-fits-all advice don't account for your unique income, expenses, goals, and life circumstances.

MyFi changes that. By leveraging the power of AI, we deliver hyper-personalized financial guidance that's tailored specifically to YOUR situation, at a price that makes sense for all Canadians.

Personalization First

Your advice is based on YOUR life, not generic assumptions.

Privacy Protected

Your data stays yours. Always.

Our Story

Why We Built MyFi

The Problem We Saw

Walk into most financial advice scenarios and you'll find two extremes: expensive human advisors, or generic robo-advisors that treat everyone the same regardless of their circumstances.

Middle-income Canadians, the backbone of our economy, were left with limited options.

The Solution We Created

MyFi uses advanced AI to understand your complete financial picture: your income, expenses, debts, goals, risk tolerance, life stage, and more.

Then it delivers advice that's actually relevant to YOU.

Built for Canada

We're not an American company with a Canadian skin. MyFi was built from the ground up for Canadians.

We understand TFSA contribution limits, RRSP deduction strategies, the FHSA, provincial tax differences, and all the nuances that make Canadian personal finance unique.

Our Values

The principles that guide everything we do.

Accessibility

Quality financial guidance should be available to everyone.

Personalization

Generic advice helps no one. Every recommendation should be tailored to the individual.

Privacy

Your financial data is sensitive. We protect it fiercely and never sell it.

Clarity

Financial concepts don't have to be complicated. We explain everything in plain language.

Ready to Experience Personalized Finance?

Join MyFi today and discover what financial advice should really feel like.

Get Started Free